Monsoon- Brand identity

Brand name is the most important aspect of a brand. it is the hook on which consumers will attatch their knowlage, experience and perception of the brand. In the case of monsoon consumers associate bold prints and bright coloured fabrics.

The brand name as a whole is recognised by shoppers on the high street by the distinctive plum coloured logo- This is also known as the brand colour of a business. When thinking of a new range for Monsoon this is something I will take into account and try incorporate into the new autumn/winter 2010 collection. By creating a collection that uses the signature colour of the business and also bold prints consumers wil be able to relate to the of the new range.